STARBUCKS is celebrating the Wicked film adaptation with some new magical offerings for customers.
The cafe company partnered with Universal Pictures before the highly-anticipated movie arrives on November 22.
Starbucks has partnered with Universal Pictures for a special offering this fall[/caption]
Customers can soon get Wicked-inspired beverages like Elphaba’s Cold Brew (pictured)[/caption]
There’s also Glinda’s Pink Potion (pictured)[/caption]
Starbucks will release several drinkware items inspired by the film in November[/caption]
From the collaboration comes two “wickedly delicious drinks” inspired by the characters Glinda (Ariana Grande) and Elphaba (Cynthia Erivo), per a press release.
For a limited time, starting on October 22, customers can get their hands on Glinda’s Pink Potion and Elphaba’s Cold Brew at Starbucks locations nationwide.
Glinda’s Pink Potion is at its base a Mango Dragonfruit Starbucks Refreshers Beverage, but is also “hand-shaken with creamy coconut milk, ice, and a coop of real, freeze-dried dragonfruit.”
It also has a nondairy strawberry cold foam on top and an “Oz-dusting” of pink candy sprinkles.
Those who opt for Elphaba’s Cold Brew will encounter a drink with beans custom-selected to encourage a long and cold steep, making it smoother and more enjoyable.
Additionally, the Elphaba Cold Brew has a peppermint-flavored syrup as an added sweetener, a non-dairy matcha cold foam, and green-colored candy sprinkles as its “Oz-dusting of magic.”
Along with the two specialty drinks, Starbucks is also offering customers a chance to get Wicked-inspired Starbucks cards.
As if that wasn’t enough, starting a little later on November 7, Starbucks will also release an entire line of Wicked-inspired drinkware, including tumblers, coffee mugs, cold cups, keychains, and more.
DELIGHTFUL DRINKWARE
Each will be available at Starbucks locations and some select retailers while supplies last and come in four collections.
They include Glinda’s Collection, Elphaba’s Collection, the Emerald City Collection, and More Magical Finds, per another press release.
Several tumblers feature green and pink designs, along with smaller Wicked detailings.
A particular black and green tumbler in Elphaba’s Collection also says, “defy gravity,” and another in the Emerald City Collection features a cold cup with a hot air balloon straw topper.
Starbucks said the entirety of its offerings were created with Universal Pictures to help “bring the film’s themes of connection, belonging, and joy to life.”
Several customers already can’t wait to get theirs.
Starbucks/Wicked Collaboration
Starbucks is releasing two new drinks and several tumblers, bottles, and coffee mugs inspired by Wicked ahead of its November 22 theatrical release. Below is a list of items customers can find for a limited time at their local Starbucks locations.
- October 22, 2024 (Drinks and Cards)
- Glinda’s Pink Potion
- Elphaba’s Cold Brew
- Wicked-Themed Cards & Gift Cards
- November 7, 2024 (Drinkware)
- Glinda’s Collection
- Prism Cold Cup with Wand Straw Topper & Keychain
- Pink Glitter Gold Cup
- Pearl Tumbler with “G” Charm
- Elphaba’s Collection
- Pleated Glow-in-the-Dark Cold Cup With Broom Straw Topper
- Defy Gravity Glow-in-the-Dark Cold Cup
- Glow-in-the-Dark Tumbler with Grimmerie Charm
- Emerald City Collection
- Gemstone Cold Cup with Emerald City Straw Topper & Keychain
- Metallic Green Cold Cup
- Gold Crackle Cold Cup with Oz Charm
- More Magical Finds
- Pink & Green Swirl Cold Cup
- Checkered Cold Cup
- Wicked Tumbler
- Wicked Discovery Series
- Universal Theme Parks Exclusive
- Glinda’s Collection
Check out Starbucks Stories for more information.
“Starbucks is about to get all of my paycheck, help me,” someone commented in a thread on Facebook about the Wicked collaboration.
“Oh man, love those,” another wrote.
“I love them all,” a third added.
“Way better than the Stanleys,” someone else said.
DEAL DOWNGRADE
While customers are mostly thrilled over the Wicked offerings, some were not thrilled by Starbucks’ recent move to scale back discount offerings on its mobile application.
Newly-appointed CEO Brian Niccol backed the decision to help position Starbucks as a premium brand and eliminate strain on employees during larger promotional runs, per The Wall Street Journal.
Several Starbucks customers cried out after hearing the news.
“This is a big mistake. They will lose me as a customer,” someone wrote in a post online about the update.
“Let me guess…decrease overhead and maximize profits in a struggling economy,” wrote another.
The U.S. Sun previously reached out to Starbucks for comment but did not hear back.
A Starbucks employee also recently leaked the brand’s new holiday menu with six “surprise” items ahead of its November release date.
