A SAVVY shopper decided to try Kroger for the first time and loved what he found in the aisles.
Unlike Walmart and Target, the popular retailer only stocks groceries, and one customer perused his local store searching for tasty offerings.
A TikToker headed to Kroger for the first time and was astounded by what he found[/caption]
TikToker Billy noticed several dupes which offered shoppers more bang for their buck, and posted his experience.
Using his “air test” – a method where the influencer checked how much of the item was filled, Billy noticed that Kroger’s own Frosted Flakes packed more into its box than Kellogg’s for the same price.
The shopper noticed the same pattern with the respective brand’s Raisin Bran, as well as Kroger’s mega bag of potato chips when stacked up against Lay’s.
“My review of Kroger’s, I gotta say it’s an A,” Billy concluded.
“There’s nothing really special about it apart from the fact that they don’t give a f***.
“And they sell you less air.
“Two dollars cheaper.”
KROGER COST CUTS?
It comes after Kroger CEO Rodney McMullen has defended the proposed $24.6 billion merger with rival Albertsons in federal court on Wednesday.
He argued that the deal will enable the combined grocery giants to lower prices and better compete with retail behemoths like Walmart, Costco, and Amazon.
The merger, which would be the largest grocery chain consolidation in US history, is currently under scrutiny as the Federal Trade Commission (FTC) seeks to block it with a preliminary injunction.
McMullen assured the court that “the day that we merge is the day that we will begin lowering prices,” as he testified in favor of the deal, according to the Associated Press.
He addressed concerns about potential store closures, stating that Kroger would not immediately shut down any branches if the merger proceeds, but might consider future adjustments for optimal location management.
The FTC’s challenge, filed earlier this year, alleges that the merger would reduce competition and lead to higher food prices for consumers.
Kroger, headquartered in Cincinnati, operates 2,800 stores across 35 states, while Albertsons, based in Boise, runs 2,273 stores in 34 states.
The merger would combine their workforce of approximately 710,000 employees, per the outlet.
MORE FROM THE MERGER
During the hearing, McMullen countered FTC claims by stating that Albertsons’ prices are typically 10-12% higher than Kroger’s, and the merged entity would work to close this gap, the outlet reported.
McMullen emphasized that the new company would enhance its pricing strategy to retain customers and maintain competitiveness against Walmart, which controls around 22% of US grocery sales.
The FTC’s arguments were supported by data showing that Kroger and Albertsons closely match each other on price, quality, and services like store pickup in the 22 states where they currently compete.
The commission contends that the merger would harm shoppers by eliminating competition that keeps prices in check.
