JAGUAR are just months away from ending the production of two more of their models – as the famous British brand prepares for its new all-electric era.
In total, the luxury car maker will see out 2024 having discontinued five motors, with three of them already reaching the end of the road – and they won’t sell any new cars in 2025.
Back in July, a company spokesperson for Jaguar Land Rover announced that production of the XE, XF and F-Type sportscar had finished.
What’s more, the small E-Pace SUV and the I-Pace EV, which are both produced at their Austrian facility, will no longer be produced from December 2024.
However, one model, the F-Pace, will see its production run extended into 2025.
Jaguar Land Rover’s CEO Adrian Mardell revealed at an investor’s day earlier this year that the manufacturer is fully committed to becoming a luxury, all-electric brand.
In a statement to Top Gear, Jaguar said: “As JLR transitions to its electric future, current Jaguar production of XE, XF and F-Type came to an end in mid 2024, while the I-Pace and E-Pace in partnership with Magna Steyr in Graz, Austria will come to an end in December 2024.
“Current F-Pace production at Solihull and local manufacturing for China will continue for the foreseeable future.
“The sale of all current nameplates continues throughout 2024 and in some markets well into 2025.
“Jaguar will begin an exciting new era as a pure-electric luxury brand with vehicle production commencing at our Solihull facility from 2025.
“The Jaguar retail partners, and service network remains fully operational and will continue to deliver unparalleled levels of customer care and attention to our current Jaguar clients.”
This comes as Mardell claimed in a report by Automotive News Europe that the motors set for the chopping blocks all represent “close to zero profitability.”
Mardell said: “We are eliminating five products, all lower value.
“None of those are vehicles on which we made any money, so we are replacing them with new vehicles on newly designed architectures.”
To that end, the continuation of the F-Pace makes complete sense; JLR sold 21,943 F-Pace models last year compared to just 7,897 E-Paces and 4,874 I-Paces, according to figures posted by Autocar.
That gap between the F-Pace and the rest of Jaguar‘s range has grown further in the first half of 2024, with JLR’s sales numbers dominated by the Range Rover, Range Rover Sport and Land Rover Defender.
With no new vehicles, ICE or EV, to hit showrooms before 2026, the firm will instead focus on used car sales and aftersale services.
In August, Managing Director Rawdon Glover told Autocar that there “will be a period where you will not be able to buy a Jaguar”.
He said: “For brands that want to operate in the luxury space, their provenance, history and iconography are really important.
“So we have reimagined the leaper for the new brand and for the vehicle.
“It will live on, but in a slightly developed format.”
Jaguar will, however, eventually replace their depleted range with at least three all-new EVs that will be unveiled in due course, with the first of these said to be an all-electric grand tourer that will rival the Porsche Taycan, lay down 575 horsepower and boast a range of over 435 miles.
The £100,000 car is all set to be fully revealed in December.
It will then be followed by an SUV and limousine model designed to rival the Bentley Bentayga and Flying Spur and both expected in 2028.
This comes as Audi launched a new hybrid that has an environmentally-friendly range of 88 miles and comes with superfast charging.
Ferrari have also been busy, having unveiled their most powerful car ever – a hybrid hypercar that will serve as the long-awaited successor to the legendary LaFerrari.
The F80, described as a “beautiful spaceship” has been unveiled by the famous brand just weeks after McLaren revealed the W1, reigniting the two manufacturers’ long-running rivalry.
