CHOCOHOLICS are in despair as Aldi confirms it has axed a popular chocolate treat.
The news came after a frustrated shopper inquired about its disappearance on X, formerly Twitter.
Budget supermarket Aldi confirmed it has axed a popular product[/caption]
The Moser Roth Vegan Blond Chocolate, which was previously advertised on the Aldi website for £1.49, has been axed[/caption]
The poster wrote: “Please don’t say that you have discontinued the Moser Roth vegan blonde chocolate??”
The fan favourite, part of Aldi‘s chocolate line Moser Roth, is a white organic cocoa bar made with rice powder and almond paste.
The 100g bars, which are sold out on the Aldi website, sold for £1.49 each.
The poster added: “There are literally forums dedicated to how amazing this chocolate is. Everyone is trying to get hold of it…. Please bring this back!”
An Aldi spokesperson replied to the disgruntled vegan, confirming that the chocolate had indeed been permanently removed from supermarket shelves.
The comment read: “We can confirm this product has been discontinued. We will certainly pass on the love for this product back to the relevant team.”
However, the original poster was left unsatisfied, adding: “Aldi was building a really good reputation for vegan and free-from — but unfortunately in the last 6 months or so that’s no longer the case with more products disappearing.
“Tesco has sadly now taken over this crown.”
To this, the spokesperson reiterated that they were “sorry again for any disappointment caused”.
The update comes after the budget supermarket chain was also forced to axe its much-loved Salted Caramel teabags, which scanned for just 69p a pack.
In response the news, one devastated customer wrote: “OMG, NO! Year ruined, they were unreal!”
Bargain-hunters were also gutted to hear that Aldi’s frozen lemon and lime slices had been discontinued too.
And, the coconut flavoured Dairyfine Spirals, similar to Kinder Buenos, have been permanently axed.
When contacted by the Sun, an Aldi spokesperson said: “We continually review our range of products to make sure we’re meeting the needs of Aldi shoppers.”
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders has revealed some of the reasons why products are axed or their recipes changed.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the “sugar tax,” forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
